< step 1 step 3 >

Starting with my 3 Potential Site Concepts

Picking my potential site concept

  1. Web Building
  2. Guitar Playing and
  3. Day Trading

I have been building websites since 2004. So picking web building as my #1 choice comes natually.

The other 2 choices are also something I really enjoy sharing and writing about, but I ruled them right from the start without researching any further.

I'll touch on this in my other pages. They may be reconsidered after I complete this project. Briefly here, I'll be targeting the local audience on the later 2 items which is much easier to rank higner than competing globally.

As for you, do start with your 3 best site concepts.

Web building niche is my best site concept

So it's down to webs building related.

I have been thinking about building a website that talks about the methods of web building, but just to be sure I've picked the right one, I drew a list just to make sure I didn't leave anything out.

The list I created was:

  • How to build a website with a notepad.
  • How to build a website from scratch.
  • Building website with wordpress.

Writing about web building

The list was of course much longer than the one presented above.

It is quite clear it will be about web building. The difficult part is to present it differently from those that are available on the net.

The idea I have in mind was to record as I build a web. While other courses talked about building a web and go about building a sample web. I will do it with a real web - this web on this site.

It's easy to build a dummy web, but will it work? We won't know.

This site has to be found by you

I am taking on a real challenge here. You have to come from the search engines. It has to be found through your searches. And I am targeting Google, Yahoo, Bing and Ask.

Will that be the case? Only time will tell, and I'll have to prove it.

Before this can happen, I have to do my keyword research. Whether I can be found by you or not may have little to do with if I had chosen the right site concept, but rather on how I research the keywords for my potential site concept.

How I Research Keywords For My Best Site Concepts

Objectives of keywords research

We do keywords research for the following objectives -

  • To understand the supply and demand of the keywords.
  • To determine the keyword phrases the searchers are using for a specific niche.
  • To be found by searchers at the search results.
  • To appear ahead of our competitors.

Without keyword research, there's no way to know the search phrases the surfers are keying into the search engines, thereby missing the opportunities to be found.

The Steps To Keyword Research

This step is similiar to day 2 of the action guide:

  • create a list of potential site concepts
  • choose my top 3
  • use Brainstorm It to brainstorm keywords for the top 3 and analyze their value demand and real supply.
  • use Niche Choose It to select the best site concept.

Free keyword generator tool

Brainstorm It and Niche Choose It are tools available to only SBI site owners.

I am, but since I am showing you how I build this site manually, I'll rely on other tools.

Brainstorm It relies on Wordtracker to pull in the monthly search data. Freekeywords Wordtracker is also available to the public for free with some limitations.

You may use the now popular Google External Keywords Tool.

Or you can access all Google tools at www.googlekeywordtool.com so you need not remember the URL.

I prefer to use Google, and since I have an Google adwords account, I use the keyword tool inside my google account.

The keyword tool for public shows only 100 results while the adword account showed 800 results.

If you have a Google adwordss account, you may prefer to access from your account : just log in, go to Opportunities - the keyword tools is at the left menu under Tools.

Google's keytool tool has since been renamed to Keyword Planner and is no longer available to the public. But you can sign up for a free account to use the keyword tool without having to spend a cent on advertising.

Keywords research

These are the topics that I have listed:

  • Building websites
  • How to build a website
  • The various web building models
  • How to build a web site with a notepad
  • How to build a 1 page website
  • How to the WordPress blog into your existing website
  • HTML5
  • Building webs with xhtml
  • Building webs without tables
  • How I built my website
  • Web building guide for above 50's / for the seniors
  • Web

The root keyword

I'll not be searching for all above key phrases at this stage. I'll start by searching the root keywords instead. The word phrases produced from the searches would be more helpful than those I wrote on my own.

  • web/s (with and without "s")
  • website/s
  • template/s
  • WordPress, blog
  • HTML

Most searches produced close to 800 words. I would download the CSV files to my computer.

With most of the keyword stored at my machine, now it time to study the supply and demand of those keyword for my site.

Study The Demand for Keywords and Supply in Search Results

In the previous page, I mentioned I downloaded the CSV files to my machine.

The next step is to open and save them using spreadsheet.

I am using the OpenOffice Suite and if you need one, you can download a free copy from www.openoffice.org

Keywords Search

I look at only the global monthly searches and competition columns.

Next, I'll open up the browser and do a google search on my selected keyword to gauge the number of files indexed by google.

To look at the actual count, I'll search the same keyword within quotes. From there, I'll get a rough idea of the the kind of competition I'll be facing.

For example, on keyword "build your own website,"

Build your own website:
searches	supply			"supply" 
33,100		387,000,000		"1,090,000"

Make your own website:
searches	supply			"supply" 
165,000		418,000,000	 	"173,000"

"build your own websites"

"make your own websites"

The figures within the quotes sort of tell me if I should go ahead and join in the competition.

I would then enter the data into another speadsheet and named it "blueprint."

I am showing you only an example of only one keyword. I would repeat the process for each keyword.

After converting the CSV files into ods format, I would consolidate all data into one spreadsheet. There were slightly more that 30 keywords that I have downloaded.

Most will have repeated keywords. So merging them into 1 file help reduced the file size by deleting the repeated keywords.

This is not done in a day. It took weeks, and you really have to enjoy the process.

As I said earlier, what I am doing now is using free tools to do the manual work.

If you think this is very time consuming, I agree. If you want all of these to be done at the hit of a button, of course there are tools to get this done: some paid, some trial softwares which you should be able to complete the task before the trial expired.

However, nothing beats the integrated tools offered by SBI. After generating the keywords, you would even be able to determine the right niche. Though I have access to the keyword list, I have no access to the niche finder as it was not available back then when I joined and once you've confirmed your niche, you'll no longer have access to the niche finder.

At time of writing, I have to confess that my master keyword list in not complete. The web storyboard is done, but the keyword research is not complete and the blueprint is also not complete.

So, if you really think that the manual method is time wasting, don't hestitate, go straight to SiteBuildIt (SBI) and sign up the free trial to save yourself the hassle.

If you enjoy building website, then stay with me.

Using Google and Yahoo Search To Search For More Keywords

Keywords Search With Browsers

This is another simple search method I use occasionally. It may not be that effective, but definitely more effective than guessing a keyword or keyphrase. I do this just to beat the boredom of staring at the spreadsheet.

Both Google and Yahoo offer keywords suggestion in the pull-down box as soon as the word you typed made sense.

Example: Keyword - Build Website

Let me illustrate by using the keyword Build Website as an example. As soon as I key in Build Website, Firefox shows about 9 keyword suggestions:

  • build website online
  • build website free
  • build website with wordpress
  • build website google
  • build website software
  • build website for free
  • build website template
  • buld website on ipad

Chrome shows 4 keyword suggestions before I complete typing the word web:

  • build website free
  • build web page
  • build website online
  • build website with wordpress


At Yahoo, things get a little bit more interesting... it shows a different set of results:

  • how to build website
  • build website for free
  • build website course
  • build website tutorial
  • build website software
  • learn how to build website
  • easy build website
  • buld website free
  • course to build website
  • how to build website step by step forum

You have to manually jot down the key phrases. That's no way to depend on memory.

After taking note of the supply pages with and without quotes, I'll then log into my Google account and enter all those keywords that I have recorded.

If you are not a keen competitor, don't bother with this step.

Striving to come out top

I do not rely on this method for pure keyword searches. Instead, I pay attention to the results displayed. If some of the websites that showed up did not look promising to me. I believe I stand a good chance in beating them.

It has to be the case. If a site that concentrates on affiliate marketing and only has few pages regarding web building, I devote the whole site talking about it, I'll get ahead eventually.

If search engines care about delivering relevancy, I know I can win the race. Not immediately of course, there are other factors governing the rise of those pages. I'm prepared to work for 2 years to get to the top.

I'll just need to produce more pages. The rise of a page is not based on entirely a keyword it focused.

I'm doing my web monitoring closely through Google Analytics. And if an unexpected key phrases showed up, I'll know what to do. That is something I'll talk about in the web monitoring section. Meanwhile, let's move on to site theme and concept.


eskay ng

by eskay ng